Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Sony’s revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Sony’s widest palette of colours, natural and bright
The new OLED(QD-OLED) panel enables Sony’s widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Sound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
A wide colour spectrum for real-world shades and hues
Powered by the Cognitive Processor XR™, XR Triluminos Pro enables X80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with the wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR™ with XR OLED Motion analyses motion across several frames to ensure action stays smooth, bright and clear.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Sony’s unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Dolby Vision and Dolby Atmos
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Renew, recycle and reduce, designed for the environment
The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. Sony are committed to using less virgin plastic in their TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. The unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
• 4K OLED
• Less glare and reflection, immersive viewing
• Light & Colour sensor for automatic calibration
• Beautiful colours from every possible angle
• Video communication with BRAVIA Cam
• 4K XR Super Resolution
• XR OLED contrast pro
• XR HDR Remaster
• XR Triluminos MAX
• 4K XR Smoothing
• XR Motion Clarity
• Dolby Vision & Dolby ATMOS
• Cognitive processor XR
• XR 4K Upscaling
• 3 year master dealer in-home warranty.